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Google ExpertLead Generation
Lead Gen Engine: -60% CAC for Luxury Villas
Dominating the local search market for high-intent property buyers.
Leads
450/mo
CAC
$12
Conv. Rate
8.4%
Impressions
1.2M
Growth Trajectory
Verified Results"The exponential growth observed in Month 3 was a direct result of scaling our top-performing video creatives."
The Strategic Mastery
Approach & Solution
The primary challenge was a stagnating ROAS at a modest scale. Conventional targeting was exhausted, and the cost-of-acquisition (CPA) was rising.
Core Execution:
- • Migration to Advantage+ Shopping Campaigns with refined signal data.
- • Creative testing of 15+ variations per week to identify high-hook hooks.
- • Implementation of server-side tracking (CAPI) for 99.9% data accuracy.
By leveraging advanced platform algorithms and maintaining a strict creative testing cadence, we unlocked a new performance ceiling that allowed for aggressive budget scaling.
The Outcome
$12 Cost Per Lead
Google Search & PMax optimization strategy focused on high-intent long-tail keywords and local SEO integration.